How to Write Compelling Headlines Copywriting Secrets

as well ... A headline sets the tone of the copy, and puts the reader into a certain mindset before they even begin the copy. Let's say your headline is something like: How bad is your lawyer Ripping You Off? The reader is probably closer to the copy with an expectation to find out what her lawyer doesn't want to know. The expectation of the detection capabilities, they can save some money. So assuming that your product can address these problems, your perspective is already pre-framed for your ...



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